Try using QR (Quick Response) Codes to market your business. Like any new marketing techniques, QR Codes must be well constructed for maximum impact and results. Follow these guidelines below and begin gaining new customers to grow your business in 2013.
1.) Create an Irresistible Offer
No matter what technique you’re using to market your business; you always want to create an irresistible offer. When using your QR code on your marketing material, put a call-to-action where the perspective customer will scan to get instant savings. They will feel excited and curious about checking to see what their discount will be. For example: “scan now for an instant discount…”, or “scan here for a sneak-peek at our latest video…”
2.) Optimize Your Mobile Site
In a fast paced world of technology there are few things that scanning a QR code and then having to wait forever for the link to show up. Be sure to optimize your mobile website that loads quickly and looks great and satisfies your need. Make your mobile site: visually consistent with your call to action offer and your branding; simple and specific (people are not going to read a lot); capture email addresses so that you can build a mailing list.
3.) Delight Your Customers
Now that your smart phone scanner is on your mobile site, give them an immediate pay-off with an experience they will respond to and tell their friends about. Some ideas are: a discount, tip, fact, contest or prize offer etc.; a short video commercial on your company or offer; links to your website, FB page, Twitter or Survey. Make sure you leave them wanting more.
4.) Educate Yourself
With each campaign, grow in your QR mobile marketing. Experiment, test and learn what works for your targeted audience. Everyone will find that some things will work better than others. Your coupons, links and great call-to-actions to get new customers and/or repeat customers will pay off greater than you think. Dazzle your customers with what you know about your product and your audience.
Stay tuned, January 2013 Anointed Press Graphics will be celebrating 10 years in business. With this milestone we are also promoting a NEW WEBSITE. Stay tune in January for great offers that APGI will be offering their customers. — http://www.anointedpressgraphics.com
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